crossing the gap

Jeffrey Moore

Marketing and selling revolutionary products to the general public

In Crossing the Divide, Geoffrey Moore shows that the technology adoption cycle—starting with the innovators, moving to the early adopters, the early majority, the late majority, and the laggards—includes a huge gap between the early adopters and the early majority. While early adopters are looking to sacrifice to get a head start, the early majority will wait until they are certain that the technology in question really improves productivity. The challenge for innovators and marketers is to narrow the gap and accelerate technology adoption across all segments as quickly as possible.”

About the book:

Cover: plain cardboard

number of pages :

Size: 14*21 cm

Book juice house for publication and distribution.

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Crossing - the gap - marketing - development - human resources