The power of habits

This book shows the surprising side of scientific discoveries that explain why habits exist, and how they can be changed. At its core, the book contains an exhilarating argument: The secret to exercising regularly, losing weight, raising amazing kids, being more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits are not inevitable. And as Charles Doig shows, we can change our businesses, our communities, and our lives by taking advantage of this new science.